Bell Media Launches New One-stop Car Resources Website, Autofocus.ca

Formerly published in Techvibes. 

On July 24, Bell Media announced the launch of their new Autofocus website, Autofocus.ca. The site offers research, review tools, and consumer resources in both English and French.

Whether you are a first time car buyer or an experienced gear head, Autofocus is built to enhance your car shopping experience in Canada. The easy-to-use and visually-pleasing website supplies helpful assistance auto experts, including advices and reviews, car buying tips and tricks, coverage of major auto shows, consumer reports, leasing and financing guides.

Autofocus also includes integrated research tools, user community profiles and social tools to help with the sometimes-overwhelming process of selecting a vehicle.

“Not every car buyer makes a purchase with the same level of knowledge or experience. With this in mind, Bell Media set out to build an automotive resource that offers a tailored car shopping experience with a best-in-class user interface,” said Catherine MacLeod, Senior Vice-President, Specialty Channels, Bell Media. “Informative and engaging, Autofocus is reinventing how people manage their car shopping experience. Autofocus is a valuable and convenient resource for Canadians making a new purchase, thinking about changing models, or just simply interested in cars.”

Autofocus has created a community of car owners helping each other make the best decision with the big purchase. Not every vehicle is suited for every person’s lifestyle and individual needs. With reviews, news, photos, videos and how to advices all in one location, Autofocus can help drivers find some wheels without any regrets and frustration.

Autofocus has picked out a team of auto experts and award-winning contributors and auto writers from Automobile Journalist Association of Canada: Jil McIntosh, Antoine Joubert, Matt Bubbers, Nadine Filion, Benoit Charette, Daniel Rufiange, and Howard Elmer. With their expertise and guidance you’ll be able to hit the road and get where you need to be without any detours—at least none in the purchasing process.

 

Android Users Can Now Channel Surf with Telus’ New Optik TV Remote App

Formerly published in Techvibes. 

This week, the Optik Smart Remote app developed by Telus became available for Android devices.

Searching for quality television can often be an ordeal. You often leap from one channel to the next without ever settling on anything. You mash the buttons on your remote, scrolling down the guide hoping that something of quality would appear—maybe it does or maybe it doesn’t, but either way what was supposed to be a relaxing evening on the couch becomes a stressful, indecisive night.

Telus Opitk Smart Remote app will replace the traditional guide on the TV. Instead of using the remote control that came with the television or the digital box, you can simply swipe your Android phone and browse the guide and tap on your desired channel to watch your show.

Optik Smart Remote app allows you to track your favourite shows and see what is the most popular. You will also be able to navigate through the interactive program guide on your device, search IMDB, Wikipedia and Youtube without interruption.

SEE ALSO: Telus Brings TED Talks to Optik TV

“With Optik Smart Remote, it’s quick and easy to find the best thing to watch—and it’s now available for both Apple and Android devices,” said David Fuller, Telus’ chief marketing officer. “Our goal is to continue providing our Optik TV customers with a richer TV experience. Optik Smart Remote takes that experience to the next level. A tap or swipe of the fingers on your smartphone or tablet lets you control your TV without interrupting or missing a moment of your favourite program, plus you can easily set and manage your recordings at home or on the go, meaning you won’t miss out on any of your favourite shows even if you’re away from home.”

The free app is now available for Apple and Android devices and contains multiple enhancements, including new channel scroll bar, PVR recording enhancement that gives users the capability to filter and sort shows by dates, series or titles.

Currently Telus Optik TV offers over 620 channels, including 160 HD channels.

The waiting game

Popular courses force students into waiting list purgatory

By Elliot Chan, Staff Reporter

NEWS_Waitlist

Formerly published in the Other Press. Sept. 6, 2013

Before each semester, students rally for a good registration spot and a seat in the classes of their choice. The problem is, popular and prerequisite courses are attractive. With limited space in each class, students who register late or have a later registration date often miss the cut-off of around 37 students per class. This leaves many abandoning the prospect and applying for less appealing or relevant courses, thus prolonging their time at Douglas and other post-secondary institutions.

Watching your ranking on a waiting list is a frustrating ordeal. Once on a waiting list, Douglas College recommends that students check their status daily and drop themselves from the list if they lose interest.

Although the system at Douglas tries to be as fair as possible, the result may not always be favourable. Odds are you’ve already figured out whether you’ll be attending a course or not, but if you missed the chance this time, here are some tips to avoid the same outcome next semester.

“If students want a better registration time, they will need a better GPA,” the registrar’s office suggests. “They should also register on the day to avoid disappointment—and even then sometimes courses just fill up.”

Popular classes like Biology 1103 often reach the waiting list maximum of 100 students. After the first week, the waiting list shrinks to around 60-70. Even so, the prospect for attending the class becomes rather daunting.

The registrar’s office recommends that students on a waiting list attend the first day of class and email the course’s instructor. Most professors won’t mind students sitting in on the inaugural class while they gauge interest, potential for dropouts, and ability to increase workload. It is then the instructors’ choice to override the class limit or stay the course.

When sitting in on a class, it is important to respect the other students who have already registered and paid for the course. Understanding that the room may already be full, common courtesy is often a better route than eagerness. Speak with the instructor, let them know your condition, and accept a seat if one is offered for the time being.

If the instructor ends up offering you a seat in the course, you must pay the tuition immediately: i.e. 23.75 hours after the offer has been sent. Failure to do so will drop you off the list completely.

Planning ahead of time will give you an upper hand when it comes to getting the most beneficial courses. Research the courses you want to take and mark down the registration time, tuition fee payment deadlines, and any important dates to consider in relation to the course(s).

Registration for Winter Semester 2014 goes from November 14 to 28, 2013, with the tuition fee payment deadline for domestic students on December 9, 2013. Classes commence in the New Year on January 6, 2014.

Textbooks: the other tuition

The relationship between students and their textbooks

By Elliot Chan, Staff Reporter

Formerly published in the Other Press. Aug. 13, 2013

NEWS_texbooks_final

As Douglas College classrooms fill up for a new academic year, students are emptying out their wallets for the exact same reason. Regardless of how much students organize their educational finances, the textbook monopoly will take a big chunk out of their limited funds. It’s the way the game is played—but are textbooks a good investment, or are they simply a luxury tax? A 900-page burden, or an instructional baton waiting to be passed on to the next wary student seeking discounts?

Postings for used textbooks cover the bulletin board on the first floor at the New Westminster campus. It’s obvious that most students have little intention of keeping their expensive textbooks for future reference. Students are simply doing what students do best—being obedient.

“I want to spend as little as possible,” said third-year business student Haleen Mullhi. “But I’ll end up spending between $300 and $400, which adds up to $2,000 each semester.”

Music and accounting have consistently produced some of the priciest textbooks in the store. But the bookstore itself only receives a 25 per cent margin, which Ryan Hill, bookstore supervisor, considers low.

“We are retail, but we are also a service department in the college,” said Hill. “After covering shipping and overhead, the bookstore makes a low profit.”

It’s not always easy to see the gain in textbooks when all you hear about are students trying to offload them and the bookstores accepting refunds.

When asked whether or not she will sell her textbook at the end of semester, Mullhi confidently said, “Yes, I’ll post it out on the board and see if anyone wants them.”

Students don’t have many options when the course is done. The textbooks age and become irrelevant, so even though they might not be studying marketing, they still have to be salespeople and attempt to make some money back while clearing off their bookshelves. Many consider open postings on the bulletin board, but be forewarned: although that option might feel like a free-for-all, it can also be a stressful bidding war. Buybacks are the alternative, but students often find the compromise of 10 per cent or less insulting—that’s if the bookstore even decides to take it back.

“We don’t run any stats, so it is tough to say which program has the most textbooks returned,” said Hill. “It is all pretty balanced, because I believe most students have the same mentality—rather they have found another source or they dropped a class.”

The current refund policy only allows for students to return their books in the first month of the semester, within 14 days of their purchase. They must have the sales receipt and may need picture ID.

It’s difficult to tell which program yields the most returns, but Hill noticed that ESL textbooks often come back because of the language barrier and classes are commonly mistaken.

Although price is a deterrent, most students really don’t mind investing in a textbook if they know the course will put it to good use.

“If teachers actually read the textbook and assign homework from them,” said Joyce DesLauris, a first-year nursing student, “and give them credit—it would be worth having.”

Wagepoint Launches Pay, a New Online Payroll App

There are no jobs more important than making sure every worker gets correct payment for their time and efforts. HR managers and business owners across the country will agree that managing salary and hourly pay, while subtracting benefits and such without proper tools is a complicated task.

Luckily, Toronto-based payroll software company Wagepoint has launched a new online application that will make the painstaking process a more bearable and—dare I say— even enjoyable endevour. The fully automated, cloud-based payroll software can be set up with just a few clicks.

There are two plans that users can choose from. The Free plan offers the fully featured app as an alternative to the CRA calculator. But for a $20 base fee and $2 per employee per payroll, users with the Pro plan are allowed to use the direct deposit feature, enabling administration to deposit funds straight to the employees or contractors’ bank accounts. Also the Pro plan takes care of the government remittances and issues T4s at the end of the year.

Wagepoint’s Pay offers many more features that separates it from the common spreadsheets and data entry software administration uses to manage wages. These features include employee self-service, which reduces paper trails and waste, while allowing employees to access their electronic paystubs anytime.

Another one of Pay’s features is helping to manage the different type of workers that needs to receive compensation: hourly versus salaried and employees versus independent contractors. With Pay all the data will be centralized so all workers will receive the appropriate amount with less errors and confusion.

After the first payroll with Pay, businesses can choose to use the Auto-Run Payroll feature to manage their payments if there is nothing new to report. This feature can be turned off at anytime, but if left on it will automatically send payments to employees and the government at the appointed time.

Wagepoint makes the payroll task light and easy, but they also understand the critical importance of security. Pay’s data is encrypted using 128-bit secure socket layer (SSL) encryption. Wagepoint utilizes state of the art firewall and backup technology and the data is kept in a high-security, access-controlled Tier 3 facilities.

Tapped Mobile Launches in Canada with Top Tech Partners and Brands

Last week, Tapped Mobile announced its official launch in Canada, offering brands a new approach to marketing.

The Canadian mobile advertising market will grow by over $135 million this year, and Tapped Mobile is partnering up with leading mobile ad tech companies to bring the highest quality products and services to Canadians.

Some features that Tapped Mobile’s partnerships will deliver are store-level mobile location data, first video ad units with social sharing, several in-stream video ad units, location-based retargeting, mobile research and many more.

Tapped Mobile was founded by Jed Schneiderman, Eric Shedletsky and Mark Shedletsky in 2012 with its headquarter in Toronto. The executive team combines for over 25 years of marketing, ad sales and mobile start-up experience.

“We scour the world for the best mobile ad technologies,” said Tapped Mobile President Jed Schneiderman. “We screen them vigorously and bring the best ones to Canada so that you can be ahead of the curve, delivering huge value to your brand and reaching your consumers in the most trusted and proven ways possible.”

Schneiderman was a senior management at Microsoft and CTV before he founded Tapped Mobile. He also took on a strategic marketing role at MTV, AOL, and Procter & Gamble.

Several Canada’s top brands have already signed on with Tapped Mobile. After six months of operation Tapped Mobile have been advertising across different sectors including wireless, cable, auto, consumer packaged goods, QSR, travel and more.

“We ensure each and every campaign is optimized in three ways” said Co-Founder of Tapped Mobile, Eric Shedletsky. “First, we help our clients leverage the best mobile technologies; then, we pinpoint the exact right audience across a huge list of top tier publishers and utilize the best performing ad units to deliver strong ROI.”

Brands and companies are paramount to technological innovations and Tapped Mobile, with its respected reputation will be expected to deliver top-notch ad tech for companies across the country. With Canada’s mobile marketing industry in high demand, there is no better place to start than here.

Equity Crowdfunding Will Come with Major Learning Curve, Canadian Report Suggests

Equity crowdfunding had always posed as a risky means for struggling startup businesses or a financial threat.

As US policymakers determine the potential outcome of equity crowdfunding, the Rotman School of Management in Toronto produced a research paper aimed at helping them approach the most positive conclusion. The paper will be included as a chapter in the up-coming volume of Boston’s National Bureau of Economic Research.

“There’s no question that there will be fraud and that some investors will lose money, but that’s true in every market,” said Ajay Agrawal, an associate professor of strategic management at the University of Toronto’s Rotman School of Management, who wrote the paper on the topic alongside Christian Catalini, a Rotman PhD student, and Avi Goldfarb, a professor of marketing. “This is a new market and we suspect there will be a steep learning curve for all participants: entrepreneurs, investors, crowdfunding platforms and regulators.”

From disaster relief to artist works, many are using non-equity crowdfunding to help grow their projects. There are currently more than 200 non-equity crowdfunding platforms. Often they allow people to utilize the Internet to garner small contributions in the form of donations or in return for a reward.

“Our objective was to put some structure around this innovation in financial markets,” said Agrawal. “It’s not often that we get a chance to speculate on the advent of a new market. It’s exciting.”

Currently only accredited investors are allowed to raise business capital using the platform. US regulators are working carefully in an effort to open the market to anyone. In 2012, the Obama administration introduced Jumpstart Our Business Startup Act, but regulations from the Securities and Exchange Commission is still pending.

In order to reduce potential risk, the paper says that entrepreneurs using equity crowdfunding will have to address costs for fraud, incompetence and creating unrealistic goals.

“It feels like we are being far more protective of people making mistakes buying small amounts of equity through crowdfunding than we are of people making mistakes buying other goods and services on the Internet that are sometimes fraudulent, of lower-quality, or overpriced,” said Agrawal.

Saskatoon’s Rsl Labs Launches OfferMe, an App to Make Advertising Fun for Consumers

Advertising and marketing to customers is not always fun—sometimes it can even feel intrusive and be annoying—but Saskatoon-based software startup Rsl Labs Inc. has developed a new iPhone app to make the process enjoyable and rewarding.

OfferMe allows businesses to advertise their products and services by using interactive prizes.

“Many businesses are not happy with the status quo because of the high cost of interactive print advertising and slow turn-around time,” says Deepak Lakhanpal, founder of Rsl Labs Inc. “With OfferMe local businesses can create their interactive prize for customers within minutes using our self-serve website. Or we can manage that aspect for businesses as well. We are taking real-world experiences and recreating these experiences on customer’s mobile phones.”

Rsl Labs has received positive feedbacks after testing OfferMe for a few months now. Consumers using the app will be able to earn prizes, discounts and rewards from scratching a feature of the app or spinning a wheel. OfferMe makes communication between businesses and consumers quick and easy, especially for time-sensitive or limited quantity discount offers.

As of July 18, businesses can start registering on OfferMe and have their interactive prizes live on the app “within minutes.”

“We currently have 2,000 downloads of the OfferMe app in Saskatoon. As more businesses register and the word gets out we expect that number to increase substantially. In the next few months, we will be releasing the app on other mobile platforms as well,” says Lakhanpal.

 

Canada Still Discover the Most New Music via Traditional Radio

Music comes at us from all directions now. Songza, Grooveshark, and Youtube are just some common online alternatives to discovering new tunes. But according to Nielsen’s Music 360 Canada report, 61% of Canadians still find new music in the old fashion way—radio.

There was a period when the industry thought terrestrial radio signals would just fade out into the ether, to be replaced by some higher form of technological entertainment. Although those new advancements now exist, the radio is still a reliable source for new music, at least that is what the report shows.

Most music enthusiast tends to veer away from the radio after years of recognizing its repetitive format and endless advertising. With iPod adapters and auxiliary cords available in any car, anyone can now customize their soundtrack for their commute instead of being at the mercy of a radio station. Yet, it goes to show that music is not the forefront of people’s problems, most just want their songs force-fed to them and that is why there is still the radio.

Music video destinations such as VEVO are another new solution to music listening, with 27% of music discovered through these newer channels.

Only 9% and 8% of Canadians use satellite radio and digital music service Rdio to discover new music respectively. Those who listen to those services will discover 25% and 21% more music than the old school methods of movie soundtracks and television.

Fresh music is everywhere. Even though most Canadians still rely on the convenient radio to access new music, there is a rewarding sensation for stepping out of the comfort zone. There is no better time than now to venture online or through a blog and magazine and find a band, an album or a song that will strike a chord with you.

Canadians are Seriously Addicted to Their Smartphones, Google Study Confirms

Like a trusty companion, we have our smartphones close to our sides. We carry it along with us all day, rely on it for communication and information and help us pass the time during coffee breaks and bus rides—but can all that be considered an addiction?

In an online survey conducted by Google earlier this year, out of 1,000 Canadians an estimated 56% have a smartphone, a 33% increase from 2012.

There is no denying the popularity of smartphones, but some believe that we might be too reliant on the technology. About 80% of all smartphone owners admit that they won’t leave their house without it, and two-thirds of those said they use their phone every day during the past week.

“Mobile has become a core part of how people live their lives today,” Google Canada’s head of mobile advertising, Eric Morris told Globe and Mail. “The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others and specifically trying to understand the world around them.”

So the question might not be about why people are using smartphone so obsessively, but why aren’t they using it more? How long will it take before our mobile devices replace all the alternatives? Can that happen? Approximately 35% of smartphone users confessed that they have replace watching television by watching their phones.

“People watch videos on the biggest screen they have available to them,” said Morris. “Sometimes that’s your 50-inch TV at home, sometimes that’s your tablet while you’re on the couch or in bed and sometimes that’s the smartphone while you’re on the couch or travelling or even in the office. I think one of the interesting things from this survey is there is a lot of mobile consumption that’s being done in the home…on home WiFi.”

Smartphones offer everything from social media to online banking, like our keys and our wallet it has become another essential component of who we are. Whether it is a harmful addiction or just an annoying habit, that is still to be determined, but one thing is for sure, as the mobile industry expands there are bound to be more of it.

An average smartphone user will have 30 apps and use approximately 12 in the past month. About 78% use their smartphone for social media and 52% say they are logged on daily.