Posted by Elliot Chan on Nov 20, 2014
Originally published in Techvibes Media.
From high-intensity training to grocery shopping, Strongbody Apparel is ready to face any challenge.
The Vancouver-based athletic wear manufacturer is changing the way people think and wear their gym clothes. Gone are the days of jogging in a worn out hoodie á la Rocky Balboa: casual and professional athletes alike are seeking the next garment innovation that can endure the strain and sweat of training, as well as the functionality needed in order to reach their athletic pursuits.
“We never found anything that resonated with us,” explains Meghan Conyers, CEO and cofounder of Strongbody Apparel. “It was either not stylish or not functional. A lot of brands tout inspirational messages but don’t really live up to them. That is what we want to change.”
Strongbody Apparel spent almost three years researching and developing fabrics that can satisfy the fitness-driven public of tomorrow. The result is a product that combines enhanced functionality of active wear with sophistication of high-end fashion. Their unmatched innovative fabrics is suited with antibacterial nanotechnology—Chitosan, harnessed from crab and shrimp shells—that enables the garment to stay fresh over time, workout after workout, wash after wash, gym bag after gym bag.
“In Vancouver we wear our gear everywhere,” said Conyers. “We are always walking our dog. We are in coffee shops. We want it to be able to transition easily and be comfy wherever we are.”
There was a time when athletic wear in public was looked upon with the same distaste as those walking down the street in their pajamas. Now with a more active attitude towards fashion, wearing sporty apparel to run errands is the comfortable norm. Strongbody Apparel is reaching out to the market that grew up with athletic clothing and delivering a sense of practicality.
“It’s like jeans,” says Conyers. “There used to be just Levi’s and now there are tons of higher end, smaller brands that are catering to a more educated consumer.”
Strongbody Apparel wants to be seen in a different light from those over-branded, neon coloured activewear seen on the racks of department stores. It doesn’t want to be another “knock-off” product. While big name brands have worked to build a slogan-spewing culture, Strongbody Apparel focused on innovation: breathable and moisture wicking, wrinkle and pill free fabrics, and zoned ventilation construction to name a few, earning the people’s trust in activewear back.
“We are the crossover of active wear into streetwear,” said Quincy Samycia, co-founder of Strongbody. “It’s one of those things that is happening that people don’t even realize it’s happening. We are on the front end of that and we are driving it home to people.”
Strongbody Apparel’s Kickstarter ends on December 4 and it has earned approximately $20,000, after achieving its goal with 24 days left.