Canadians Savvy Shoppers, Believe They Should Never Pay Full Retail Prices: Study

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Here’s a stunning fact: people want to save money.

Duh! We don’t need to conduct a nationwide survey to know that. But what the inaugural Canadian edition of the Shoppers Trend Report shows is that Canadians are starting to become savvier with their money.

RetailMeNot.ca, a Canadian digital coupon site and Angus Reid Forum conducted the study. The monthly report highlights the public’s shopping habits, attitudes and behaviours on retail spending. Nearly half (49%) of Canadians believe that they should not pay retail price, and 47% seek out discounts and coupons online or on their mobile devices.

“Our survey reveals what we’ve known for a long time and highlights one of the reasons we expanded into the Canadian market,” said Josh Harding, vice president of global operations for RetailMeNot, Inc. “Consumers from Victoria to St. John’s are smart shoppers who are looking for great deals. We are giving our new consumers the experience they are looking for with easy-to-find digital coupons that provide great value with little effort.”

Alberta ranks highest among Canadian provinces with 56% of respondents saying they look online or on their mobile devices for deals. Ontario is second with 52%, British Columbia is third with 50% and Manitoba/Saskatchewan with 44%.

When it comes to non-grocery items, such as clothes and electronics, Canadians are spending quite a bit, with 49% budgeting over $100 a month to nonessentials. Men tend to spend more than women with 32% of them exceeding $200 a month, where as 24% for women. Age does not play a factor in how much a person spends, 30% of people from 18 to 54 spend more than $200 a month.

Half of Canadians are spending less money on smaller-priced items than they were five years ago. People are attempting to cut back anywhere they can without effecting their lifestyle. Consumers are cutting back on new furniture and travel, 56% of people 55 and over and 24% of 18 to 34 year-olds have admitted to saving on furnishing. While 32% of Canadians said they would cut back on their vacations.

The new digital coupon trend is quickly gaining traction and is helping people save. 55% said it is easy to search for or find digital coupons. It offers a lot of benefits including accessibility and convenience. 31% of people who use digital coupon are always able to find something available they can use.

But the study also gained a lot of quality information to improve the new couponing format. Almost half of Canadians want coupons or discounts that are frequent and relevant. Also 70% of Canadians prefer offers from well-known retailers rather than the less common brands.

At the moment Albertans are the ones embracing digital coupons the most with 61% using them regularly, while Atlantic Canadians are most eager to save with 55% saying that they should never have to pay retail.

Milestone Reached by Canada Post as Mobile App Hits One Million Downloads

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Over the Canada Day long weekend, Canada Post’s mobile app received its one-millionth download.

The app allows Canadians to access postal services such as parcel tracking, shipping rate look-ups and epost (a digital mailbox) through their smartphones. It is compatible for all major platforms including iOS, Blackberry and Android, with 85% of downloads coming from iPhones or iPad devices.

Canada Post’s mobile app had gained a lot of popularity. In 2011, the app was used seven million times, but in the first six months of 2013, Canadians have nearly doubled the usage.

It had consistently been a top five free business app in the country, with parcel tracking being the number one feature. Over 12 million Canada Post packages have been tracked using the app. In 2012 package-tracking usage has increased by almost three times since the app was introduced one year before.

“We know Canadians have changed how they communicate and how they use postal services,” says Kerry Munro, Group President, Digital Delivery Network at Canada Post. “Our job is to make it convenient for them and evolve to meet their changing needs.”

The one-millionth-download milestone is a big accomplishment for Canada Post and they proudly presented some stats showing their route towards that achievement. Toronto holds the majority of Canada Post’s mobile app users with 23.2%, Montreal is second with 17.9% and Vancouver is third with 8.7%.

When epost was introduced in December 2012, approximately 26,000 users have been accessing it every month. The service offers online mailing and bill presentment and payment through an electronic document delivery service.

Even though post is transitioning slowly into the virtual world, a post office is still a necessary place to visit once in awhile. A feature that has been assisting people and been gaining popularity is the post office locator. From 2011 to 2012, users have risen from 445,000 to 1.2 million.

People and businesses alike are quickly learning to utilize this new tool Canada Post has offered. Now with a new redesigned web environment, Canada Post is hoping to enhance the mailing experience in a digitized world. The new site is geared toward businesses with simplified navigation processes and an intelligent system that streamlines searches.

New Canadian Grocery Alerts App Brings Savings to the Palm of Your Hand

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One dollar here, a couple of dollars there, and what was supposed to be an inexpensive trip to the grocery store ends up costing a small fortune.

It is not uncommon to hear about bargains, but taking advantage of them is a chore we have to schedule for. Most of us don’t have time to scour through the stack of flyers or click through online retail catalogues. What ends up happening is that we just show up at the store whenever we can with our little list and wing it.

Last month, Canadian startup Grocery Alerts launched a new app, Coupon Find Canada. The app supplies a database that allows user to search for items with a discount or spontaneously look up deals for stores they are already at.

“We want to keep it simple,” said Steven Zussino, founder of GroceryAlerts.ca. “We want to show all the different categories we have coupons for on the website; beverages, snacks. And then be able to show store coupons, so if you are at Save-On-Foods or Rexall or Bulk Barn or Shoppers Drug Mart, you can just click on the coupon and show it at the counter.”

Although digitized couponing is evolving, it is still suffering from some growing pains. The public still relies heavily on the printed material, because the virtual format is still so darn hard to read.

“I don’t mind reading books or magazines on mobile devices,” said Zussino, “but flyers you need to zoom in a lot, because they are so visual.”

That is why simplicity is the key for Zussino, who stripped back all the glitz and glamour of marketing and just stuck with the essential, which is to save you some money.

Grocery Alerts has been live since 2009 and has accumulated over 22,000 email subscribers and 120,000 readers each month. Providing coupons for stores and manufactures nationwide, Grocery Alert, with its new accessible app Coupon Find Canada are hoping to expand to a wider audience.

“Our audience tends to be mothers with large families,” explains Zussino. “Usually single people and younger people don’t use a lot of coupons. But I think things are changing with all those daily deals websites. It is interesting when people say they don’t use coupons, I always find good examples of things you buy on a daily bases that you can just print off and it is pretty easy to redeem. Four or five bucks doesn’t sound like a lot, but it adds up.”

Coupon Find Canada is currently offered for iOS at the app store and in the coming weeks it will be available at Google Play store and will be compatible with Blackberry and Androids smartphones.

 

Canadians Surprisingly Satisfied with Their Phone and Internet Service, Study Suggests

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J.D. Power Recently released their 2013 Canadian Television Provider Customer Satisfaction Study and the 2013 Canadian Internet Service Provider Customer Satisfaction Study. According to the findings, customers who bundle their television, Internet and telephone services with the same telecom provider have the highest percent of satisfaction.

The study for television providers used six factors to measure customers’ overall satisfaction, those were cost of service, programming, communication, customer service and billing. The study for Internet providers used five, performance and reliability, cost of service, communication, billing and customer service.

The key insight from the study was that 83% of customers bundle their TV and Internet service, while 17% only subscribe to TV with their provider. 59% of customers with a TV and Internet also have telephone service from the same provider, which is referred to as the triple-play package.

Customers who selected the triple-play package pay an average of $165 per month. TV and Internet bundle cost an average of $156, while TV-only subscriptions cost $89.

“Bundling typically provides discounts and has the added convenience of one bill with one provider,” said Adrian Chung, account director at J.D. Power. “These elements are key drivers of higher satisfaction and provide the stickiness that leads to long-term loyalty.”

Triple-play customers tend to have the highest overall satisfaction with 690 on a 1,000-point scale, while TV and Internet bundlers have 678 and TV-only with 658. And 19% of triple-play customers stated that they “definitely will” recommend their providers to others.

Customers who subscribe to premium TV packages are more loyal to the provider. Only 16% indicated they “will likely” switch to another provider in the next year. They are also more “likely” to purchase additional services, while 22% of basic TV subscribers will likely switch in the next 12 months.

The study also shows that 42% of customers view content on their smarphones or tablets, but satisfaction among these customers average at 661, 22 points lower than those who only watch on their television.

“Satisfaction for mobile users suffers because they tend to experience more problems with picture and download speed,” said Chung. “They expect their mobile device to have the same speed and quality as their home TV, and in many cases their expectations are not met.”

When it comes to Internet, speed is the determining factor. The study shows that 15% of Internet users with fibre optic had their expectations exceeded, while only 8% of DSL and cable users have the same response.

Satisfaction is highest for customers with fibre optic Internet service. Customers who choose this service will experience fewer problems, but issues with their connection often lead to a significant decline in satisfaction.

“While customers with fibre optic connections are very pleased with the speed and reliability of their Internet connection, they also have very high expectations,” said Chung.

29% of DSL customers and 31% of cable customers have experienced outage with their Internet connection, where as only 25% of customers with fibre optic have experienced problems with their Internet. But if a problem does arise, fibre optic users’ satisfaction drops 114 points, 15 more than DSL and 13 more than cable.

In the eastern region, Vidéotron ranks highest in both television customer satisfaction with 747 and Internet customer satisfaction with 755. In the western region, SaskTel ranks highest in customer service with 730 points for television customer satisfaction and 705 for Internet customer satisfaction.

More than 10,500 telecommunication customers responded to the study conducted in October 2012 and April 2013.

Clearpath Robotics: Rugged-Mobile Robots For A Brave New World

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In 2006, Bill Gates wrote an article entitled A Robot in Every Home; it was a play on a piece written in the 80s called A Computer in Every Home. What was once science fiction and a crazy concept is now a modern day reality. Kitchener-based Clearpath Robotics recognized that like computers and Internet, robots are an industry growing with infinite potential.

The company originated in 2009 at the University of Waterloo, when the Mechatronics Engineering Program was still in its infancy. It was there that the team at Clearpath Robotics discovered their passion for developing field robots and unmanned systems.

“When we weren’t busy cramming for exams, we were building robots in our spare time,” said Matt Rendall, CEO of Clearpath Robotics and 2013 finalist for the Ernst and Young Entrepreneur of the Year Award.

From humble beginnings to winning the 2013 Silver Edison Award, Clearpath Robotics develops their innovative robots with the costumers and projects in mind. Understanding that field robotics, automated systems, driverless cars and other advance technology are complicated systems; the team’s goal is always to make things easier, whether it is to work with, to prototype or to develop.

“We build platforms,” said Rendall, “using the 80/20 analogy. It is our job to solve 80% of the problem and we work with our costumers and clients to solve the remaining 20%. All research is unique, that is the nature of research. So the first way we make things easier is that we offer a common starting point. Because that starting point is common, it has been through vigourous testing and it’s off the shelf, so it has a lower cost—it is just a better starting point than doing something from scratch.”

Over the years, Clearpath Robotics’ vision has matured. But simplicity, efficiency and safety are still the three main pedestals for building robots. The team takes that philosophy and applies it to automate the world’s dullest, deadliest and dirtiest jobs. “In outdoor environments there are a lot of opportunities to help make certain things easier, safer and faster,” said Rendall.

One prime example of Clearpath Robotics’ ingenuity is their 2013 Silver Edison Award Finalist, the Kingfisher. With the sleek look of a miniature speedboat, the Kingfisher’s featured applications include bathymetric data collection, shore erosion monitoring, sediment mapping, flow rate measurements, dam inspection, harbour safety and others. The remote water-monitoring robot allows surveyors to work safely on the shore in a task that once required manpower out in the water.

“Environment Canada measures a lot of different things about the country’s water supply,” said Rendall. “Often these are remote locations through fast moving and cold water with opposing hazards, so we built a robot to assist them. We are very pleased with it.”

But like all things technology and fashion, improvements are always being made. Clearpath Robotics’ active researching team is constantly seeking areas of advancement whether it is on the platforms that already exist like the Kingfisher or a prototype still in the early stages of conception.

Earlier this year, Clearpath followed up the Kingfisher by introducing the Grizzly, a robotic utility vehicle with big 26-inch tires that allows it to operate in mining, military and agricultural settings. From navigating tough terrain to spraying dangerous pesticide, the Grizzly does it all unmanned, which will only make life easier for us fragile humans.

Perhaps one day we’ll all have robot butlers like the Jetsons or maybe Skynet will rule over us. Nobody can really be certain what the future holds. But from the way things are looking, robots are going to be more relevant than ever and Clearpath Robotics is leading the charge and hoping to inspire people to take part in the upgrade.

“We are going to start seeing a lot of purpose built robots to solve specific problems,” said Rendall. “So there is going to be a massive industry behind this and we need more people and more entrepreneurs and more companies focusing on it. The barrier for entry is quite high, but there are a lot of opportunities.”

Ottawa’s Powerstick Keeps Your Smartphone, Tablet, and Life Fully Charged

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Although a double espresso might get you through the latter parts of your day, your smartphone and your tablet are not always as easy to re-energize.

We all dread watching those last few percent on the battery bar tick away as we hastily finish off an email or an important phone call. We have all gone hunting for power outlets and been prisoners to the cord, but now Ottawa-based Powerstick is freeing us from the restrictions of limited battery life.

Since 2011, Powerstick has been innovating the way people recharge their mobile devices. From humble beginnings to award winning products, Powerstick is constantly looking for new ideas from conception to results.

The first generation of the Powerstick was the size of a stick of gum and could charge most mobile devices. It won the CES Award for Best Innovation and is also available as a 2GB, 4GB or 8GB portable hard drive. From there, Powerstick received numerous upgrades and awards. The company took an inventive route and started developing different models, including the Powertrip, a heavy-duty charger that has a wall socket, USB port and a solar PV panel, perfect for situations such as long distance travel and camping. The Powertrip has enough energy to fully charge three smartphones and certain models are able to hold up to 16GB of memory.

Nigel Harris, CEO of Powertrip originally fashioned the portable charger for its practical uses, but he quickly discovered that his product was a terrific tool for branding.

“When a corporation like Google or Ford or an organization like that wants to launch a new product or new service they like to give gifts to promote,” said Harris, “So we brand our product with Google’s name or Ford’s or whoever and they give them out to clients as free gifts. It is wonderful for us.”

Powerstick prefers to steer away from the bottom prices, extended terms and guaranteed sale-through of big box retailers; instead they deal primarily with promotional distributors. But as popularity grows and public demand rises, Powerstick is now offering online sales capability for those who want to purchase products in smaller quantities on their website.

As technology continues to evolve, battery life remains ever more important. Even though innovations have been made, all battery will still inevitably die.

“Every couple of months you’ll read in the newspaper about how so and so somewhere has come up with a brand new technology that will revolutionize battery storage,” Harris told Techvibes. “But it never actually gets brought to market. We are going to be stuck with the same battery technology for practical purposes.”

Whether it is with new companies, new technologies or new geographical areas, Powerstick is in a position of infinite opportunities. They will once again be entering four new products in the CES Awards and will also be attending the PPAI Expo in January with great intention of promoting to distributors worldwide.

“We are in a really cool spot,” said Harris. “We are conceiving and executing on brand new products all the way from concept to the production units inside of five months and it is very very exciting. We are winning awards and we are this little Canadian company.”

Nokia Downsizing in Vancouver Sparks City’s Startup Ecosystem

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Formerly published in Techvibes Media.
Posted by Elliot Chan on Jul 2, 2013

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News of company downsizing tends to be upsetting, filling former employees with distraught. But that was not the case for the talented group Nokia dismissed during various rounds of cutbacks starting in 2009.

Wavefront, Canada’s Centre of Excellence for Wireless Commercialization and Research has partnered with Nokia to support former employees’ transition between jobs. The program will not only shorten the period of unemployment, but also create more career opportunities for ex-Nokia employees.

Wavefront’s Venture Acceleration Program, launched in December 2012, is now helping former Nokia employees with quality business models to pursue new entrepreneurial projects. Since the inauguration Wavefront has assisted nine new companies who had enrolled in the VAP program. Brad Lowe, Wavefront’s Wireless Accelerator Architect, expects more startup companies to form in the near future.

In addition to the program, Nokia also hosted a competition. The company offered a $35,000 seed funding reward for the employees who pitched the best ideas for new businesses. Automatic admission to VAP was granted to any employees with business ideas involving wireless space.

“We’ve got a bunch of highly skilled people who spent years working for a global powerhouse in mobility, and we wanted to see that those people—if they were interested—continue to build on that and start new companies that would keep those jobs in British Columbia,” said Lowe. “To Nokia’s credit, they put in place this program to try to get people into new jobs. I always joke that there’s no better place to be laid off from than Nokia.”

Adaia, smartphone marker known for its rugged design is one of the companies formed after the disbanding of Nokia’s Burnaby division. Benefiting from the help of VAP, Adaia is getting plenty of media coverage and attention for its new product, a smartphone that is both shock-proof and is capable of functioning after being submerged in 10 metres of seawater and continues working at altitude of 9,000 metres. The smartphone also comes with detailed topographical maps and is satellite enabled, which allows it to send text anywhere in the world, but not receive—essential for getting help in emergency situations.

“I was so fed up,” said onetime Nokia consultant, Heikki Sarajarvi. “I can’t be the only one who is destroying these smartphones doing completely normal things.”

Sarajarvi spoke with sailors who were prone to damaging their phones in salty, wet conditions and decided that things need to change. That was the initial spark for Adaia, a company with 16 employees, half of which were once employed by Nokia.

The high-end smartphone won’t be available until next year and won’t be cheap either, but with its durability Sarajarvi believes that buying one physically sound smartphone is better than constantly replacing fragile, inexpensive models.

Adaia is currently leading the way for post Nokia startups, with its new phone now in beta testing. Partnering up with BMW Group’s Designworks USA, Adaia is hoping to take their product to the next level and get it into the market.

“Dualism is the key characteristic of the design,” said Laurenz Schaffer, the president of the BMW Group-owned design firm. “It had to support an extreme, active lifestyle in the outdoors, as well as be appropriate to use in an executive meeting.”

Good things come from change and former Nokia employees are embracing it in hopes of making an economical impact in British Columbia.

Tough Mudder: the hardest thing you’ll ever do

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Tough mudder

Whistler hosts the world’s toughest obstacle course

Formerly published in The Other Press. June 4 2013

By Elliot Chan, Staff Writer

On June 22 and June 23, participants in Whistler Village will have an opportunity to show just what they’re made of in the annual Tough Mudder event. Modeled after the British Special Forces training camps, the 10-12 mile long obstacle course tests mental and physical strength and stamina, and challenges people with common fears, such as fire, water, and heights.

“It’s a great, well-organized event,” said former participant Ryan Mair. “It forces you to challenge yourself and more so, inspires you to help others overcome their challenges. As soon as you think you’re almost done, you’re not. Tons of fun and would recommend it to all levels of athletes or people looking to lead a healthier lifestyle.”

The obstacles include everything from climbing walls, running through fire, to minor electrocution. What some might consider torturous, others see as an opportunity to create lasting memories and build camaraderie to achieve a sole goal of completing the course.

“Out of all the obstacles I’ve heard about in Tough Mudder the ice dunk is the one that concerns me the most,” said Tough Mudder newcomer Cody Beatch. “It’s going to take some big cojones to submerge yourself into near-freezing water.”

While most wise participants will have spent many months preparing for the grueling event, most would agree that there are certain parts of the obstacle course that cannot be anticipated. “I’m in above-average shape,” said first-time participant, Michael Ramos, “but there are some stuff you can’t train for. The mental side worries me a little, because that is mind over matter stuff. You think you are prepared for anything driving up to Whistler, but we’ll see how I react once I get there.”

Registration for the event is going until June 17, so if you want to grab a team, join an existing one, or run the course as an individual, you better pick up the pace. Then again, preregistration for 2014 Tough Mudder is already open. If you feel like you need more training and want to commit to something next summer, log onto their website at http://toughmudder.com.

The event will also include a post-party and award show with live music, contests, and the carnival of tough. If you are unprepared for such a trying event, but still want to witness it, spectators may buy tickets for $20 online or $40 onsite.

Whether you have something to prove or you’re just seeking a quality way to past the time, Tough Mudder is a growing event that is attracting and inspiring people across 20 nations.

Canadian App ‘Get to Know’ Puts Outdoor Adventures in Palm of Your Hand

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In 1999, famous Canadian wildlife artist Robert Bateman introduced an annual art contest dedicated to getting youth out into nature and experiencing the wonders of the wild.

Six years later, the Get to Know program took what Bateman started and transformed it into a digital format that is more accessible to the public. The new “experiential program” blends the environmental with technological creating a platform that engages and educates the public.

Joining forces with organization such as Parks Canada, US Forest Service, Canadian Wildlife Federation and others, Get to Know has developed a game for iOS and Android that puts the users in scenarios where they have to physically explore and connect with the environment. Targeted for an audience ages nine to 14, Get to Know plays like a scavenger hunt where answering trivia and uncovering clues earns experience points that advances the players in rank and progress them through national parks, zoos and other natural sites.

The first test drive of the app took place in the Calgary Zoo, using QR codes to trigger clues and achievements at various areas. “We are finding that kids enjoy the context of pretending to be spies when seeking for QR codes,” said Andrew Munroe, program coordinator of Get to Know. “Because the storyline of the app is about joining a spy agency, they feel it is little more of a spy-like activity.”

“In national parks you cannot install anything new,” Munroe told Techvibes. “You have to use what is already there. Eventually we like to do away with QR codes altogether, because there is the issue of maintenance and vandalism, and getting permission to install a small post can be a huge undertaking.”

Although QR codes are effective in the game play, Get to Know is hoping to move forward into using Bluetooth low energy beacons that can be buried in the ground and has battery life to last years.

Get to Know is consistently adding new features into their game and expanding to different natural locations. Currently the team is planning to introduce the game to Mount St. Helen’s National Volcanic Monument in Washington in September. Other sites they are aiming to include in the near future are Vancouver, Kelowna, Los Angeles, and even Cumberland, Wisconsin.

“We want to create a value-added proposition for people who are already at the site,” Munroe explained. “With this app we are more focused on bio-diversity so it is really about the species we are profiling. So we plant a code in front of known grove of red cedar in Stanley Park and then we can get people to engage with the red cedar in a way that is other than just looking at it.”

Get to Know is currently a work in progress, but with the strong goal of focusing on app and game development specifically targeted for socially conscious, active living-based clients, the possibility is infinite. Currently Get to Know is working in collaboration with Taking it Global and Heritage Canada to develop an app celebrating the 150 anniversary of Canada, which is coming up in 2017.

“That will be another location-based, educational app that we are pretty excited about,” added Munroe.

Voices.com Links Professional Voice Talents With Exciting Projects

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Our voice, although it might often just be a reverberation in our throat conveying opinionated nonsense, still makes up a significant part of us. Like our face and body, a tone of voice can say a lot about a person and that’s why it is vital to find the right one for any marketing or artistic projects.

Since 2004, London, Ontario-based Voices.com has been connecting voice talents with exciting projects. The website caters to two groups: professionals looking for jobs as voice actors and those seeking talented voice actors. From advertising agencies to video producers, a quality voice actor can do wonders for the end product. But with a shift in the industry and advancement in technology, both parties are discovering new avenues of finding jobs and talents. Voices.com has been one of the first to pioneer the new way of doing business online.

“It’s vastly superior to the traditional model,” explains David Ciccarelli, founder and CEO of Voices.com. “It is kind of like travel. In my experience, I don’t know anybody who goes into a travel agency anymore. They would rather use Travelocity or Expedia or Hotel Tonight or anything. It is the same kind of business model, but we are recreating it and putting it online.”

SEE ALSO: Voices.com Raises $500,000

Voice acting is a luxurious profession that allows both audition and deliverable to be accessible electronically. Although some actors thrive on stage or in front of a camera, voice actors tend to work exclusively in a postproduction environment. Even though talent agencies still exist representing actors via paper-based formats, Voices.com recognized that in order to keep pace with modern technology, they must embrace the digital format.

“We are here to support the talent,” Ciccarelli told Techvibes. “If they start at Voices.com and graduate on to having an agent in New York or LA, then that is wonderful. But I think they will remember where they started. We operate in a very open and inclusive manner.”

Clients seeking voice talents with Voices.com can easily access the self-service posting that allows them to highlight the talents they are looking for. By stating key details such as language, gender, age range and some artistic direction (cowboy, teacher, accent, etc.), Voices.com will be able to take the gathered information and match it with a thousand of profiles on the website. And then using an algorithm, Voices.com’s software will select the perfect candidates for the job. From there the selected actors can audition for the role.

“Our software are only as good as people filling out the profile,” noted Ciccarelli. “The more information they put in their profile and the more helpful it would be for finding a job for you.”

Voices.com uses a quoting process to charge clients depending on the scope of their project. By allowing the market to dictate the appropriate pricing for the job, both the client and the 100,000 voice actors in the system will get the most effective result for their efforts.

With a new responsive design and mobile app, Voices.com is now expanding to different languages. This new advancement will allow actors and clients in different countries to access the page in their translated tongue.

“We have a hundred different languages represented,” Ciccarelli added. “There are people all around the world who have these credentials and skill sets. It truly is one of those global markets that are built in, it’s just not efficiently run, and so that is our task.”