When networking isn’t working

Getting-the-Most-out-of-Your-Networking-Event-SB

Why your networking opportunities are a waste of time

By Elliot Chan, Opinions Editor
Formerly published in the Other Press. November 11, 2015

Remember the last school day in high school when you, your classmates, and everybody else gathered in the foyer to sign yearbooks? Remember how you tried to accumulate as many signatures and H.A.G.S. (have a great summer) as possible? Remember how empty that feeling was after? That is how I often feel when I go to networking events.

Ask any working professional and they will tell you that networking, at some point, contributed to their success. But where and how they network? That they seldom share. I’m far from a successful professional, but I think I know when my time is being wasted. My time is being wasted when I’m not making any genuine connections. Like those speed-dating events that people do to find romance, I feel that same way with attending networking events in search for employment. If there is no connection in five minutes, I slowly start sneaking away.

If you approach a networking event for your sole benefit, i.e. employment opportunities, you’ll ultimately fail. Rarely are employers hiring at these events, and if they are, you entering their lives spontaneously and then disappearing a few minutes later will not go far in influencing them to hire you. Instead, approach a networking event with an additional purpose. Ask yourself: What would I like to learn at this event? Product development? Marketing strategies? Sales tactics? Whatever. Rather than showing off your smarts and woefully impressing people who don’t care, gain knowledge by communicating with those who have more experience than you.

One thing I found really useful at a networking event was to have a project going in. If I had to report on the event, what where the topic be? What can I wrap my story around? Let’s say I was at a tech-startup event (I’ve been to a lot of those), I could write about the hardest aspect of building or working at a startup company. Then I probe, I interview, I meet people who work at those companies, and I asked them the question: “What’s the hardest thing about working at a startup company?” I’m gaining knowledge. I’m getting results. At the end of it all, I have a collection of interviews and maybe even an article with knowledgeable insights. What I decide to do with that post is up to me. I can share it via my own network and up my Klout score, I can keep it for myself, or heck, I can send it to those who I have interviewed and see if they would be interested in the content. I have done more than network; I have made a connection. I’ve gone the extra distance and shown my spunk.

Networking events are a waste of time if you are collecting business cards. Business cards are worth less than Pokémon cards if you don’t reengage with the person. They’ll forget about you as quickly as you’ll forget about them.

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