The Education Center: On Making Decisions

When to experiment and when to focus

Summer of 2016 

The web of my job had blossomed out from content writing. There was nobody at the time reporting to me. I just showed up and did my work, which consisted of coming up with an idea, researching the topic, writing out the content, and publishing it on the company blog. I didn’t want to think of it this way, but I was the lowest on the totem. That all changed in a few short months. Things started moving fast. 

Before David left we were working on a few projects that I never fully understood. Now and then I would be looped into a meeting, but I was mainly focused on creating content and never had a say in the encompassing strategy. That was at least how I felt. After all, I was just a humble writer. I didn’t even think of myself as a marketer at the time, let alone a marketing manager. 

During this period, I was getting a bit tired of the content I was writing. There was only so much I had to say about credit card chargebacks, and there was only so much an audience wanted to read about that topic. 

Where I was given some freedom was when I was allowed to try different things. I made videos, infographics, and at one point even a few podcast episodes. I’m glad that I was given the opportunity to try new things for the company and I was grateful for that. In a way, I was doing growth hacking without knowing that I was doing it. I was experimenting. Throwing multiple darts and seeing what stuck. I feel I need to do that as a new employee at a young company. 

My job as I saw it before responsibility was thrust upon me was to come up with a productive way to kill time. As imaginative as I was, killing time was not hard. I had content: blog, video, and podcast to produce… along with the education center. 

The way Evan described it, the EDU was supposed to be this gated second blog that viewers had to enter their email address and sign up to before they read any of my writing. I like to believe that people would enter their emails. I’m a professional writer, what I produce has value. I like to believe that, but that is pure optimism.

In the EDU, there would be content that our users will find helpful in growing their business and handling payments. The question then for me is, am I creating better content than our knowledge base? Will it replace the knowledge base — also known as the support page — where we, at the the time, were using a service called: Userbase. It was there that all our How to’s and FAQs were. Will the EDU replace that and if it should, why would it be gated? Nobody was going to enter their email to see any FAQ page. 

David and Evan could never seem to come to a consensus on what the EDU was going to serve. Yes, we need to produce content and we needed a lead generation channel, but we were not going to be able to create support content that is better than what the larger companies that we serve has produced. We were an add-on, they were the hub. 

The EDU was aptly named because in the learning-on-the-job classroom it was my first test. When David and Evan left, the wheels for the EDU page were already in motion. Terry had spent countless hours working on it. As time went by, I began to work more closely with Terry, the front end developer. When I started in the industry, I didn’t even know what front end or back end developer was. I literally felt handicapped as a digital marketer because I didn’t know how to code. I was in a wheelchair and Terry was pushing me along. He had been a great sport the whole time and I would go on to waste more of his work hours — and that stressed me out a lot.   

I remember sitting down with Terry for at least five meetings deciding how to configure the EDU so that it made sense. 

Here was where I had to think about being a marketer in a whole new way. I started thinking in terms of resources and in terms of competition. What can we do and what are the trends? I went back to thinking, yes we needed to create content, but why did I have to split up my resources? Why should the blog have to compete against another entity? 

I would look at blogs like Hootsuite and see that they have webinars and courses. We didn’t have a team or a department to create all the content like Hootsuite. Eventually, every company will need to be a media company on top of what they build and serve. I believe that. I love that idea because it’s such a hopeful future for us content creators. 

But I can guarantee you this, before Hootsuite had their fingers in all those different projects, they had one solid blog. Before you take on another project, you make sure what you are doing is performing well. There is no reason to double down on two failing ventures. There is experimenting and then there is careless spending. I’m fine wasting my own time discovering and testing, but I’m not okay wasting others. 

The EDU, which Evan and David couldn’t even come to a conclusion on the name for — was it going to be the Education Center or was it going to be the Academy? — became the bane of my work hours for probably three months. It was the first big project I had to put the hammer down on. It was not the first time I gave up on a project, but in my position at the company, it was the first time I made a decision to avoid loss of more money and resources. I recognized sunk costs and I prevented more waste. 

I consider it one of my proudest decisions I made in my first quarter or even year at the helm. It was a leadership decision. I thought critically about what we were doing and decided it’s not worth doing. However, I would quickly learn that it is much easier to kill someone else’s brainchild than it is to kill your own. I was just at the start of my journey and it was already intense. 

This has been based on my personal experience. Details and names have been changed in respect for privacy.

If you enjoyed this article, please consider signing up for my mailing list. You won’t receive emails from me often, but when you do, it’ll include only work that I’m most proud of.

Don’t be a brand; be brand new

Opinions_Brand-768x512

Why your personal brand may be limiting

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. May 4, 2016

At a young age, we created an identity for ourselves. This identity follows us like a shadow throughout our academic, professional, and even romantic endeavours. We become this persona of what people see us as, and we measure ourselves by our accomplishments within that scope.

While establishing a personal brand for yourself may be useful if you are marketing your services to employers, I don’t believe it should be a strict guideline for you to live by. As human beings, we should be allowed to have the freedom to explore. This exploration nurtures growth, a type of metamorphosis that can only happen when new experiences are injected into our lives. You cannot experience anything new if you live your life as a brand.

Let’s say you love rap music. It’s your thing. It’s your brand. Everyday you wear your headphones and you listen to rap. People know you for that and you wouldn’t be caught dead listening to anything else. That sounds like a pretty limiting life, doesn’t it?

It’s important for us to put aside our preconceptions once in awhile and be open-minded. Your brand shouldn’t be rap music; it should be music or art. While you can specialize in rap, you will have a more diversified understanding of music if you listen to the whole range. Rap can be your passion, but if you want your brand to grow and mature—and not just be a pretentious shadow that throws shade at other people who don’t like what you like—you have to broaden your horizons and explore.

It’s easy to establish a brand for yourself and live within those boundaries. People expect you to dress a certain way, talk a certain way, and act a certain way. We like when things are predictable. After all, that is why McDonald’s, Starbucks, and Wal-Mart are so popular: you know what to expect. However, unlike billion-dollar corporations, we as human beings need to have the flexibility to shift gears without upsetting the shareholders.

You are not a brand. You are a person. You might have followers, you might have employers, and you might have friends that will expect you to behave in a way that fits their branding, and that’s fine. You can wear a persona like a uniform. You can be professional and friendly, but you must also be pushing yourself beyond those that are already around you. While those within your vicinity will influence and support you, they also act as a black hole that is pulling you deeper and deeper into a character that is merely their expectation of you. Don’t be that character. Don’t be a brand.

When you wake up tomorrow, be someone who dares to do something different.

What to do when you don’t like your group

opinions_group-project-768x698

All projects need a leader—could it be you?

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. May 4, 2016
We’ve all been in a group project where we felt that we’ve drawn the short straw. In every classroom there are the students who are the workhorses, there are those who are naturally gifted, and there are those who are simply slackers. At one point or another, you’ll get the last pick and end up in an indecisive group where progress is agonizingly slow. Most likely, you’ll be waiting for someone else to finish his or her part before you can complete yours. This pushes the workload further and further towards the deadline, causing a lot of stress for those who genuinely care.

I’ve been in those types of groups, and I’ve been both a diligent worker and an idle procrastinator at different times. I’m sure there are people in the world that will vow to never work with me again, or even talk to me. However, there are people who I have a great working relationship with. Why does one environment cause me to retreat into my shell and another allows me to meet or exceed expectations?

Group projects, without a measure of respect within the group, are volatile environments where people’s emotions and the idea of fairness harm the process of the assignment. When a group of students is left to govern and motivate themselves to finish a project—one where the only guidelines are written on a piece of paper—there are bound to be disagreements. These disagreements can sustain themselves throughout the length of the project and go unresolved until the very moment you hand it in. Why?

The problem with bad group projects is that nobody rises up and takes a leadership role. With no guidance, what ends up happening is that the collective begins to resent each other, as work is not being completed, or is being completed in an unsatisfactory way. I know we all think of ourselves as adults who are capable of taking on responsibility and following through with it—but I don’t believe that maturity or seniority has anything to do with a successful project.

At school, we think of the teacher or the instructor as the boss, but that is not the accurate way of thinking about it. The teacher or the instructor is actually the market—the ones receiving the goods you are making. They are the consumers and you are trying to please them. But if that’s the case, then who is the boss?

A leader should always be a member of the team, one who is closely entwined in the happenings of the project. It should never be someone external. It’s the reason companies of all sizes have a president, CEO, and managers at every level. Some groups will function fine as a democracy. But if you are dealt a shitty hand and end up with a group of people who aren’t motivated, a fair voting system isn’t going to work. Someone needs to lay the hammer down, make decisions, delegate work, and make sure there are repercussions if the tasks aren’t completed at a predetermined time. In your next group project, make sure that happens.

Stick with red

Opinions_Rainbow-marking-768x733

Why ‘rainbow marking’ students’ assignments is a waste of time

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. April 7, 2016

When it comes to painting, I enjoy seeing a piece of work that skillfully incorporates the full range of the colour spectrum. However, when it comes to homework assignments, receiving a marked page with two, three, four different colours in not only disarming, but also a bit confusing.

In an effort to soften the “aggressive” tone of criticism, teachers in Europe and North America have been testing out a new form of marking, where different colour pens are used to classify different types of feedback. For example, a green marking can represent grammar error, purple can represent inaccuracy, and blue can represent misspelling. This technique is coined “rainbow marking.”

While it may seem like an invigorating way to help students recognize their mistakes, we also must remember that a significant part of a teacher’s job is marking. Having them go the extra mile to pick up different pens to mark different errors seems like an unproductive use of their cognitive energy and time.

For the students, it leaves a whole new level of confusion. If they don’t understand how they made their mistake to begin with, changing the colour of the marking is not going to educate them any better. They might be able to see that the green mark means they should have removed the comma and added a period, but they wouldn’t know why. They know it is wrong, but they don’t know the principles of their mistakes. The root of the problem is never resolved.

As for the argument that the colour red is “too aggressive” for students, I say: “toughen up.” You cannot coddle students forever with pretty colours. This type of teaching reinforces the idea that some errors are less important than other errors. When I was in grade school, a common question that would pop up whenever an assignment was due was “does spelling count?” For some reason, we felt that the accuracy of our spelling should not compromise the content of our homework. Of course spelling counts. How will anyone understand what you wrote if you don’t spell properly? Yes, some errors are more glaring than others, but if we want our students to strive for perfection, we cannot say that that mistake is better than another. We need to be aggressive if we want results.

In Western culture, we put too much onus on the little nuisances of the teachers. We call out the teachers for the students’ mistakes. It’s clear that “rainbow marking” is another system of testing the instructors, not the students. It allows a third party to look at the marked paper and say, “Well, the teacher is clearly incompetent. He used a blue pen here when clearly he should have used an orange pen.”

Why not just mark the paper with a pencil? Why not just allow the student to erase it afterward so they can feel better? If the teachers are hired to do the job, then trust their judgment. Let them stick with the tried-and-true system: red pens for marking.

Don’t trap yourself with the bridges you burn

burning-bridge

Control your breaking point

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. Jan. 27, 2016

Oh, the satisfying feeling of completely destroying something—like a relationship—that you don’t want to be a part of anymore. Whether it be romantic or professional, leaving something is never easy. Sometimes it happens through mutual understanding, and other times it occurs as a tug-o-war, pulling until the tether that binds yourself and your counterpart snaps.

There are many articles and forums out there discussing the positives of burning bridges. One reason offered is so that you will never have to return to that place, be if physical or emotional, ever again. By severing your ties completely, you can only look forward and not back. It’s always tempting to go back to a comfort zone, even if the comfort zone is most often uncomfortable, and at times painful. Many people who break up from a relationship find themselves back together again, going through the same turbulence as before—but the turbulence is comforting because it is familiar. Sometimes burning the bridge is the only way to move on.

By burning the bridge with your former employer, you can almost be certain you would not have to end up in that shitty job again. However, while this practice might have been true, and perhaps advantageous, in previous years, it is not anymore. When you burn a bridge with a company, you don’t just burn it with the boss, you let the entire team down. People talk and they will talk about your tactlessness and your true colours. You let pride get in the way of your job.

It’s a small world out there and people aren’t fixed to one job anymore. While you’ve left your previous employment in a smoldering mess, others might have exited graciously. These people might even be your former boss. These people might cross paths with you again—odds are they will, if you stay in the same career path.

The next time you decide to rip your employers and/or co-workers apart before exiting into hellfire, remember that you are not making any grand statement. You are trapping yourself into a persona. Whatever attributes you obtained during your employment will be erased. You will be the loose cannon who wouldn’t compromise.

If you have a choice, which you always do, you should choose to take the higher ground and bow out with class and dignity. Nobody will feel sorry for you or congratulate you for burning bridges and posting about how you stuck you middle finger out at your superiors on social media. Nobody cares about you if you don’t care about others.

Yes, burning bridges will help you eliminate options you don’t want, but it’s like a wildfire: you might destroy some opportunities you desire in the future. You cannot control how other people will view you after such destructiveness. You cannot stop people from being wary of you. You were a bridge burner. What’s to say you won’t do it again?

Do you have the time?

Opinoins_watehistime

Let’s hope women who took part in #WasteHisTime will find Prince Charming

By Elliot Chan, Opinions Editor
Originally published in The Other Press. January 20, 2016

It’s a scary world out there for single men and women—even for people in relationships—and with trends like #WasteHisTime it appears as though it is only getting worse. #WasteHisTime first started as a way for women to get back at the men they had dated, had relationships with, or whatever you want to call it.

For example here’s a #WasteHisTime: “Ask him if he is good with his hands, then when he comes over make him put together that IKEA furniture.”

Very funny, right? Because all men want sex, right?

Dating is hard, and finding someone that connects with you intimately is even harder. I don’t believe it’s something you can force. It’s organic. It happens with communication. It happens through mutual respect. It happens through a simple give-and-take system of emotional and physical elements. When men aren’t able to satisfy women’s needs, it is only polite that they don’t satisfy theirs. No! #WasteHisTime is merely an admittance of creating a second wrong. And since when have two wrongs made a right?

Ladies, if you are waiting for a man to enter the room and sweep you off your feet, you better grab a seat because you might be waiting awhile. Searching for a boyfriend is a lot like hiring a good staff member. Women, like employers, have this wish list of qualities for their applicants. Should this fine person hit the right number, you’ll request an interview—also known as a date.

Remember the last job interview you went in for? Remember how nervous you were? You got dressed in your best outfit, you prepared your interview topics, and you stood by the elevator in the power stance for way too long. You wanted the job. Afterward, as you left the company building, you decide to check your social media. You see a new post from the company you interviewed for and it reads: “Had interview with someone with no experience. Wanted to see how many ‘umms’ she would say. 15. #WonOfficeBet.” How would you feel? Kind of shitty, of course.

It’s a hard enough world out there without having to create more evil. We should start treating each other better, especially those who are willing to open themselves up to you and be vulnerable for even 10 minutes.

And even if your date is bad, there is nowhere that says just because of that you have to be a bitch to him. There is nowhere that says you can’t just avoid him and find someone else. Life is too short. Don’t waste your own time.

Children of women and men

Opinions_thinkstock-768x512

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. January 20, 2016

When China enforced the one-child policy in the late ’70s, few foresaw the gender imbalance that resulted from it. In Chinese culture, the male gender was preferred. The male gender had privileges. It is a sexist ideal that is slowly but surely fading, but it is not without consequences. The result is a high number of men without mates. This is more than a crisis of dudes not getting laid; it’s a problem of humanity. Humans are creatures that function naturally as couples, and with the disruption of nature, these men will live, grow old, and die single—unhealthily.

Today, we are on the precipice of making the same mistake in a number of ways. A recent report from The United Nations High Commissioner for Refugees cited that 58 per cent of refugees from the Middle East into Europe are men; 17 per cent are women. It has been considered dangerous for women to migrate alone. Oftentimes, they wait for a male counterpart, such as a husband, brother, or father, to arrive in the new country first and then send for them afterward. What we need to do now is better understand the process of migrating for women. What is the procedure of entry? What is being implemented in order to protect them? I’m sure there is little being done.

Closer to home, we are not without gender imbalance of our own. Many high-level occupations are still considered boys’ clubs, creating a classic glass ceiling. While it may seem like an easy barrier to break, it isn’t; it takes generations and it begins while women are young. Empowerment is not a phase. It’s not something someone grows into. It’s a way of living. When girls and boys are brought up to have aspirations of running a company and to value collaborating with the opposite sex instead of against them, we can be assured that those lessons will follow them even after they grow out of adolescence.

However, those same lessons are changing the conventional values of men and women. Women who aspire to start a company and be more selective with mates are less likely to get married young and are less likely to have children. But this is, again, more than a problem of dudes not getting laid.

While we may believe our population will be on a constant rise, that isn’t true. It is believed that the human population will plateau at around 9 billion—from there, whether it holds steady or decreases is up to the push of the next generation. But for so many years men have treated women as nothing but birthing mechanisms. I can only hope that the population will decrease for that case, so that that cultural ideal can die.

The one-child policy was not a bad idea. It was the culture that failed it. If China valued women the same as men, would such gender imbalance happen? In Europe and the Middle East, gender-imbalance for refugees didn’t happen because women were meek, but because the culture targeted women as sexual objects. In the western world, women weren’t CEOs because they weren’t smart and savvy; it was because they were told they had to raise a family. They don’t.

This cultural shift will mean that people on Earth, male or female, will have more resources. And those same men and women will be empowered to make the most of their existence. As people, we need to do more than multiply.

Unwrap some free time this holiday

 Untitled4

Don’t spend the break fulfilling obligations

By Elliot Chan, Opinions Editor
Formerly published in the Other Press. Dec. 9, 2015

The holidays are a perfect time to get all your loved ones together and share in the merriment that is the end of a year. However, getting a group of people together—at an optimal time for everybody—is not always as simple as creating a Facebook event. While it makes sense to break apart your schedule and share it with those you love, you must also remember that the holidays are a time for yourself. You too need a break.

If you are a proactive person, you’ll know that free time fills up pretty quickly. You might even try to slot a couple events into one day just so you can fill your holiday socializing obligations. But this is also the perfect time for you to forget about people and get ahead on all the stuff you didn’t have time for during the hurly burly of the year.

It’s easy to lose track of time. Getting lunch with a couple friends can easily turn into a full-day affair. Not that the time was wasted, but the book you were meaning to read, the project you were planning to work on, and all the activities you finally had time for will be pushed back. We often mistake motion with progress. The act of doing something, anything, feels like accomplishment enough. The fact that we got out of the bed today was a victory. However, our time is valuable, even during the holidays, and should be treated as such.

Now, I understand that the last thing anybody wants to do during the holiday is live by a schedule, but if you want some structure in your life, building a schedule does it—it keeps you accountable. Nobody else has to know about this schedule but you. Still, it must be treated sacredly. It matters. On the schedule, map out all the stuff you want to accomplish by the end of your break. You can be as ambitious or lax as you want, but the key is to have goals. It can be as simple as finishing a book, jogging an extra mile, or even something more ambitious like learning a new language. Then plot these activities into the calendar and treat those days as if they are work.

The fear is that you’ll fall into indolence and lose all the momentum you had during the year. Of course you are allowed to sleep in, and those days are as important as the party nights or the productive days. Keeping the ball rolling is awesome, but remember that not every day needs to be productive. You set days for focusing on certain tasks; you should also set days for rest. It’s like a workout calendar. Rest days are the days you leave completely empty. These are the days when you find stillness in your life. These are the days you can stay in your pajamas, read a book, watch a movie, or have lunch with one or two friends. These are the days where you are forbidden from going around running errands. These are the treats of the holidays, and you can be as selfish as you want.

When networking isn’t working

Getting-the-Most-out-of-Your-Networking-Event-SB

Why your networking opportunities are a waste of time

By Elliot Chan, Opinions Editor
Formerly published in the Other Press. November 11, 2015

Remember the last school day in high school when you, your classmates, and everybody else gathered in the foyer to sign yearbooks? Remember how you tried to accumulate as many signatures and H.A.G.S. (have a great summer) as possible? Remember how empty that feeling was after? That is how I often feel when I go to networking events.

Ask any working professional and they will tell you that networking, at some point, contributed to their success. But where and how they network? That they seldom share. I’m far from a successful professional, but I think I know when my time is being wasted. My time is being wasted when I’m not making any genuine connections. Like those speed-dating events that people do to find romance, I feel that same way with attending networking events in search for employment. If there is no connection in five minutes, I slowly start sneaking away.

If you approach a networking event for your sole benefit, i.e. employment opportunities, you’ll ultimately fail. Rarely are employers hiring at these events, and if they are, you entering their lives spontaneously and then disappearing a few minutes later will not go far in influencing them to hire you. Instead, approach a networking event with an additional purpose. Ask yourself: What would I like to learn at this event? Product development? Marketing strategies? Sales tactics? Whatever. Rather than showing off your smarts and woefully impressing people who don’t care, gain knowledge by communicating with those who have more experience than you.

One thing I found really useful at a networking event was to have a project going in. If I had to report on the event, what where the topic be? What can I wrap my story around? Let’s say I was at a tech-startup event (I’ve been to a lot of those), I could write about the hardest aspect of building or working at a startup company. Then I probe, I interview, I meet people who work at those companies, and I asked them the question: “What’s the hardest thing about working at a startup company?” I’m gaining knowledge. I’m getting results. At the end of it all, I have a collection of interviews and maybe even an article with knowledgeable insights. What I decide to do with that post is up to me. I can share it via my own network and up my Klout score, I can keep it for myself, or heck, I can send it to those who I have interviewed and see if they would be interested in the content. I have done more than network; I have made a connection. I’ve gone the extra distance and shown my spunk.

Networking events are a waste of time if you are collecting business cards. Business cards are worth less than Pokémon cards if you don’t reengage with the person. They’ll forget about you as quickly as you’ll forget about them.

It’s how you say it

Image via Thinkstock

Talking down to friends, family, and teammates can only weaken the links

By Elliot Chan, Opinions Editor
Formerly published in The Other Press. October 21, 2015

The act of belittling another verbally, whether it’s in a work environment or in a social setting, is so offensive that often I regret not responding physically. True, we might have messed up, dropped a ball here or there, but regardless of the situation, neither you nor I should be talked down to. However, we must also be cautious to not ridicule and belittle others.

We’ve all had to work with someone who didn’t have the same level of skill in a particular task as we did. When I say work, I also include other team activities such as sports. Life is all about teamwork, and the old adage rings true: “You’re only as strong as your weakest link.” While you may think that calling out another’s shortcomings or ridiculing them publically in front of their peers is an effective way of motivating them to improve, it is not!

What you must understand is that not everyone shares the same level of interest or passion as you in any given project. Believe me, if you shame someone enough times, especially in a team environment where trust and loyalty is paramount, you’ve lost them. They’ll find new friends, get another job, and avoid you completely. Nothing you do is special enough to mistreat others over. People will get fed up, angry, and often retaliate. This can be incredibly destructive.

If you think that others should pick up the slack, you should really look in the mirror and ask yourself: Are you the top performer? Are you the best on your team? Are you literally better than everyone else you work with? If you are, what the hell are you doing with these losers? Go pick on someone your own size. If not, then shut up! This looking down on people is the same vain and arrogant way of thinking that makes you ugly, regardless of how you look.

There is only so far you can push other people before they push back. If you don’t establish camaraderie first, then there is no balance between the team. There is a reason why in every creative writing class students are encouraged to note something good before mentioning something bad. It’s not because we are sensitive and we need things sugarcoated. It’s because we are human and we have feelings. We are all equals in the grand scheme of things.

We all know how it feels to be talked down to. You may have been on the receiving end of a situation I described above, with a team member or friend telling you you weren’t good enough. As a younger adult, like many college students are, I often feel that the older generation—those with full-time jobs, children, and a retirement plan—cannot help but lecture me. I’m not talking about helpful advice; I’m talking about critical, judgmental assessment of my values, pursuits, and character. Some of them speak as if I’m entitled, inconsiderate, disrespectful, ungrateful, or unmotivated. Ultimately, a conversation with these older people becomes a vicious assault of guilt and shame.

Life is too short to spend your time being put down by an employer, spouse, boyfriend or girlfriend, or teammate. Life is too short to be spent with people who don’t appreciate you for your efforts. If you find yourself in defence mode all the time, get out of the situation now. The best way to retaliate to those talking down to you is to leave, completely.