What If Nobody Cares About What You’ve Created?

I remember being in school and working on a project for hours and hours. I’d hand it in. The teacher would read it or I’d present it in front of the class — and then… it’s done. What I had spent so many hours researching, producing, and polishing was essentially made for one person. And even then, that person who saw what I made was paid to be there. If my classmate saw it, well, they were forced to. 

I think about that experience often when I do anything creative, because — unlike school — I know that the audience is not guaranteed and the work I put into it might not yield any returns. 

Yet, today we focus so much on creating something that will be seen by hundreds and thousands and millions of people. Reaching a large audience is great! That is how we measure success, right? By the number of eyeballs and thumbs ups we get. However, this is a dangerous treadmill we’re running on if we constantly chase numbers. 

This mentality stops us from sharing our work. We have an expectation. We worry that when other people do see it, and they notice the lack of views and engagement, they will think of it as unworthy. It’s like inviting the world to your party and it’s just you, your mom, and maybe a couple of people you knew from high school. It’s embarrassing, I get it. Why aren’t people watching it? Why aren’t people reading it? I put so much work in, why doesn’t anyone care? 

Whenever I’m working on a project today, as an adult, I remember those horrible years in school, where I worked hours and hours on a project only to hand it in to the teacher — but now, instead of sitting back and waiting anxiously for the grades — I feel grateful that I’m not there anymore. When I’m working on my creative projects, it’s not an assignment and I’m not being evaluated. I’m creating something I want, and because I’m doing that, there is no guarantee that even one person will notice, because it’s for me first, and nobody is being paid or forced to see it. The people who will come and see my work are making that choice themselves. That makes what I’m doing now so much more important. A person who chooses to see your work is worth much more than a person who is forced to see your work.

Before you’ve built an audience, nobody cares what you’ve made. And that’s freeing. Be creative. Break rules. Try new things. There are no teachers stopping you! And when you’re ready, and when the time is right, people will start to care. Keep doing it and people will notice. Anybody can hand in an assignment to the teacher, but on their own, without self-discipline, not everyone can keep creating. It’s going to be pretty impressive when you do! So enjoy this period when nobody cares, because just like the classroom, it’s not going to last forever. You’re going to look back and be glad you went through it. But you gotta graduate first. Good luck! 

Need a break from your work, but still be productive? Here is an article about 5 productive ways to procrastinate.

For more writing and editing inspiration and stories, please consider signing up for my mailing list. You won’t receive emails from me often, but when you do, it’ll include only works that I’m most proud of.

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