Controversial app Peeple is everything tech shouldn’t become
By Elliot Chan, Opinions Editor
Formerly published in The Other Press. March 23, 2016
I hate that review apps exist to begin with. While customer reviews are one of the most trusted forms of marketing, I have little respect for the people who leave negative reviews. What can I say? When I read reviews sometimes, I often feel that those who wrote them are small people who need to do whatever it takes to feel big. They are using their power of free speech to harm a business.
Now, it gets worse. There is now an app that allows you to rate and review people’s reputations. The app is called Peeple, and it is gaining a lot of negative publicity. Why not? Remember when you were young, and your parents taught you that if you have nothing good to say, then you shouldn’t say anything at all? This teaching should not change in the digital age, but I believe it has. Take a look at all the bullshit comments on social media if you don’t believe me.
It’s clear that things are going to get worse before they are going to get better in this realm.
Interacting with people shouldn’t be the same as buying electronics. You shouldn’t go online, Google someone, and compare them with other people. The thing is, I know what the creators and founders of Peeple were thinking: so many people are shitty. Yes, of course, people are shitty, but that is life. Dealing with shitty people, whether they are in front of you in the Starbucks lineup or they are your parents, is a part of human existence. Technology does not make people more considerate or more caring, especially not an app that encourages people to treat others like businesses.
If you were a business, you would separate the job from your personal identity. You would have a website, a LinkedIn page, a Facebook fan page, or anything else where you can have a two-way channel, where there can be communication, and progress to resolving an issue—should there be one. However, if it is just a review or a rating system, rarely is there any valuable feedback. It’s more or less just a rant or words of caution. Since, we aren’t talking about a business but an actual human person with feelings, giving someone a one-star rating is a clear, unprovoked diss.
Let’s live in a world where we can approach each other as friends and speak honestly, rather than reviewing and rating others, harbouring animosity, and deterring others from having a genuine human experience. If you truly want to help someone, and not just judge them, you wouldn’t use an app like Peeple to express your thoughts.
And for those who really care about their online reputation, well, maybe you should work on your actual human reputation first.