Advertisement, a reason to sell-abrate


An Opinions article brought to you by the ‘Other Press’

By Elliot Chan, Opinions Editor
Formerly published by The Other Press. March 18, 2014

I’m not an easy sell and I’m not a compulsive buyer. I can’t be—I wouldn’t survive if I was.

I work hard to earn my money and I choose to spend it on the things that I enjoy and with the people who I like. But I’m also reasonable; I budget wisely and do my best to avoid falling into debt. Many may consider it a marketers versus us game of tug-of-war with our paycheques, but I don’t see it that way.

I appreciate advertisements, because they aren’t pick-pocketing me on a busy street. They’re presenting the value of a brand in a way that might or might not attract my attention. Sure, advertisements are biased and appeal on many different levels, but as someone who understands the value of a dollar, you better appeal to me or I’m not buying.

Advertisers are not competing against us, but against other brands. So where some people say there’s too much product placement, I say good. It should be survival of the fittest. After all, advertising is art with a clear purpose.

I know it’s annoying to sit through those five seconds of commercial before your YouTube video, and I know it sucks to listen to the rambling of voices attempting to sell you something on the radio when all you want is some Beyoncé, but the alternative is having to pay for the services. God forbid I cough up my lunch money for a monthly subscription of YouTube, Google, Facebook, or any other free-to-use platforms that sustain themselves on advertisements. If you ask me, I think we are getting a pretty sweet deal.

Companies hate spending money on advertisements, and they hate it as much as we do when those ads are ineffective and annoying. Brands need to know their audience better and thanks to the technology of search engines, they are getting improved results.

I hope one day all marketing strategies will be targeted advertisements. If you show me something I actually want, I’ll appreciate it; if you show me something that is completely useless to me, like a diaper commercial, I’m just going to wait patiently for the baby to finish falling over and acting cute.

It does feel a little bit like Big Brother, knowing everything you do is recorded by a league of marketers. Still, if Big Brother knows that I’m searching “how to fix my plumbing” on YouTube, then Big Brother can rightly assume that I’ll need to find a good hardware store nearby, as well.

Our privacy is compromised regardless. Don’t be fooled, even your dirty Snapchat pictures can be recovered if you tried hard enough. But this is just the world we live in now and we can’t meet every technology and intelligence with paranoia.

Public places used to be train stations, shopping malls, office buildings, and school campuses, but now the Internet is a public setting as well. Advertisements are going to extend from the billboards you see on the streets to the iPhone app you look at before you go to bed. Embrace it. Adapt to it. And celebrate that we live in a time where we have a choice—because we are the ones with the power, not the brands.

Nice Guys Can Lead Startups, Too

Formerly published in Techvibes. 

Here you are, straight out of grad school on a pervious entrepreneurial endeavour. You have been warned about the trials and tribulation of managing your own business, leading a team, and branding your ideas against a thousand other brilliant ideas.

The ecosystem is more competitive than ever and nobody has to tell you this again. Still, you believe in yourself, your team and the company culture—but do you have the guts to say “no” when it really counts and still be compassionate?



With the advances of technology came the decline of alpha male CEOs; startups can no longer function as a dictatorship. The majority of communication today is done through text, emails and social media: there isn’t the same opportunity to be bold and ruthless with big decisions.

Leaders are merely members of the troop and even though certain responsibilities fall upon their shoulder, they should not forget that the company comes first. Albeit the original concept may have been their brainchild, it took a team effort to bring it to life—even though it might still be in its infancy.

It’s easy to be blindsided as you company expands, especially when investors show interest and competitors take notice. You consider all that to be good. Somewhere along the lines you have shaken the right hands and smiled the right way. The reason for such success may be your company’s appeal, but it’s probably your passion.

Communicating your company’s vision with enthusiasm is the best way to be likeable. But then you listen to others responses and they throw in their two cents and start making criticisms. You reevaluate your objectives and here is where good leaders stand up with their company’s conviction.

Be adaptive, but also assertive. The worst thing a leader can do is to lose focus of the company’s ultimate goal. Good leaders will take opinions into consideration, but they will not be easily swayed or led astray.



Humbled by the fact that you need your team as much as they need you, you check your ego at the door every day and work hard to grow and scale your business. You play by the rules, offer a slice of pie to everyone on the team and wait for the $3 billion offer from Facebook or Google or whoever is willing to drop some crumbs down to you.

Sounds a little pathetic, huh? But believe it or not, we are all after the same crumbs—there is nothing glamourous about this area of business.

Gratitude is an important value not just as a leader, but also as a human being. Your company’s journey will hopefully be a long one and that means your employees, like all people will get complacent. Acknowledging achievable milestones and creating incentives when they are reach is a way of showing your team how much you appreciate their efforts in an authoritative manner.

You might be after the crumbs—but you can offer some, too.



In journalism it’s often known as the scoop; it’s intelligence that few know. As the leader, you are often rewarded with key information that you can choose to share or keep to yourself. Quality leaders need to know how to stymie gossip and inform others.

But not everything should be communicated. Leaders should be able to recognize certain discouraging data that may ultimately stress the staff. Turbulent times will test you leadership qualities best. If bad news surfaces within the collective, do address it by holding a meeting or through email, connecting in some way will allow you to refocus the group on the company’s goal and finding a solution to the problem.

People want to talk. But when the talking ends, you must make a clear decisive decision. If it fails, the collective fails—if it succeeds, the collective succeeds. You made the decision, but it’s not about you.

It’s best to leave the group out of the daily mundane worrisome junk that every business has to deal with. Don’t forget that you are captaining the ship and it’s important to keep moving forward. As a leader it’s your duty to take some of the pain during though times. You may feel like a push over and that you don’t deserve the emotional beating, but remember pressure is a privilege. Take ownership and rise above it.



If you don’t succeed, you might use this old saying as some comfort. “At least I’m nice,” you’d say to yourself.

Nonsense. Ignorance finishes last, miscommunication finishes last, belittling other’s ideas finishes last—nice guys and nice leaders are reasons the startup industry is so appealing. It’s what makes entrepreneurs who have failed try again.

So: nice guys out there who have paid their dues and still haven’t reap the rewards, I advise not to change your attitude, because nice guys will always get second chances, while the bad guys might just have to go for broke.

Canadian Companies Using the Cloud are More Innovative and Outperform Their Peers: Study

This month, IDC released the second annual Enterprise Cloud Study. Focusing on large Canadian organizations’ businesses and IT leaders, the study showed that cloud technology is essential for businesses striving to improve their customer service, increase productivity and save money.

Companies who have adopted the cloud first mindset are 25% more likely to be opened to new technologies and are considered more innovative, progressive and better suited for outperforming their peers according to the study, which was commissioned by Telus.

“The survey indicates that the number one priority for Canadian businesses is improving customer service. IT leaders are realizing that moving IT functions to the cloud can have a real impact on their bottom line and can help them focus on their core business, including their customers,” says Tony Krueck, vice-president, Business Solutions Marketing at Telus. “Those who have made the move are now reaping the benefits of cloud. The IDC survey found that an impressive 81% of Canadian businesses reported lowering the cost of IT due to cloud adoption.”

Many IDC experts foresee cloud as being a conventional technology in the coming years, estimating in Canada, cloud service will increase by a third and surpass $1 billion by 2014. At this transitional juncture, IDC believes that businesses will only have a short amount of time to become knowledgeable and expand their strategy to include cloud. Otherwise they might not be able to keep up.

Currently 55% of large Canadian businesses have third-party hosting services with almost 31% of organizations with both cloud and hosting. Organizations that utilized these services are better equipped when overcoming data security, compliance and data residency concerns.

“If we look at the results from the 2012 Telus IDC cloud survey, the number one reason Canadian enterprises are fearful to step outside of their traditional IT comfort zone is risk,” says Mark Schrutt, IDC Canada’s director of services and enterprise applications. “The good news is that this year, the majority of users said they were able to easily overcome these challenges and that cloud actually was a catalyst for improving data security.”

A majority of Canadian businesses have relatable priorities: 23% said they wanted to provide better customer experience, 15% wanted to improve productivity, 13% wanted to be more cost efficient and 12% wanted to attract and retain skilled workers. By having a cloud first mentality companies are able to support these growing expectations by staying up to date with technology and functionality, by sourcing IT resources, skills and capabilities with greater ease and by allowing the business to be more agile.

“The future of cloud looks bright for Canadian business. The IDC white paper states that over the next four years cloud will grow by 25% and hosting by 9.6% compared to a growth rate of 3.5% for the rest of the Canadian IT market,” added Krueck. “Now is the time for businesses to develop expertise with these IT sourcing options to realize a competitive advantage.”