Making Peace With a Forever Project | What Writing Looks Like After Six Years

I see writing as a forever project.

There’s always another word. Another sentence. Another book.

The hope is that I get to do this for as long as possible. That’s the real goal. And honestly, it feels endless right now—and that actually gives me a sense of calm. A few years ago, that feeling used to scare me. I was daunted by the idea that this project might never end. I became obsessed with reaching some finish line. But when I think back to why I started this during COVID, I remember I wanted the opposite. I wanted something that would take a long time. Something I could grow alongside.

When you commit to a project that stretches across years, you evolve with it. I haven’t looked at the first draft of the first page of the first book in a long time, but if I did, I doubt I’d recognize it. The beginning wasn’t really the beginning. And it shouldn’t have been.

What’s changed isn’t just the writing—it’s how I work. This month, I finally upgraded my setup. For years, this project lived in notebooks and on a single laptop screen. And now—nearly six years in—I added a second monitor. It sounds small, but it matters. I’m deep in the editing phase, and being able to see two documents at once—comments on one side, the manuscript on the other—makes the process feel more deliberate. Two versions of the same thing, existing at the same time. 

That upgrade marks a new phase of the project. And this is the phase where the grind really shows up.

I’m right in the middle right now—editing the middle of book two of the trilogy. I can’t think of a harder place to be if you’re trying to stay motivated. Especially because this is a second draft. And second drafts are brutal.

This is where you confront all the things you told yourself you’d “figure out later.” This is where you reread sloppy sections and resent the version of yourself who rushed through them. The momentum I had in the first draft now comes in fits and starts. There’s a lot more reading than writing. The work is slower—at least it feels slower.

This month, I wrote every day for twenty-five minutes. And in that time, I edited chapters nine through eleven. Two chapters in a month. About twelve and a half hours of work.

This book has twenty-six chapters.
And then there’s book three.

Yeah… doing that math was a mistake.

Sometimes I think I should speed things up. And now you know why this project is taking so long. Part of me wants to pour everything I have into it. But I also know that I can’t. Not while working full-time, training for a triathlon, making YouTube videos, and still trying to have something that resembles a normal life.

And strangely, I like this balance. When I stop thinking about needing to finish, I feel better. I feel at peace with the project. It becomes a routine. Something I return to. Which I think I talked about in my last video.

It’s hard to explain what writing is to me now. It’s something nobody really cares about. It’s something I barely talk about, because no one wants to hear about a project this vague and this long. Friends and family want something recent to cheer for.

But writing feels more like a birthday.
It’s something you come back to every so often and celebrate the fact that you’re still doing it. You’re still here. You haven’t quit. You’re still creating. Still breathing. Another trip around the sun. A little more progress.

And sometimes, as the world turns, you get small upgrades along the way. This time, it was a new monitor—something to make the journey slightly easier. Which is good, because the work itself isn’t getting easier.

It’s about recognizing when things are hard. And accepting that when it’s hard, it’s going to move more slowly. I curse the writer I was two years ago for leaving me with this messy draft. I curse him for not thinking things through. For making it up as he went.

But… isn’t that life? Making it up as we go.

I think this project is in its adult stage now. I understand that it’s a daily grind. No one is going to finish it for me. If I abandon it, it dies. If I keep showing up—even in small ways—it keeps growing.

Like me.

And honestly, I don’t think there’s another upgrade that will suddenly make this easy. I don’t need a third monitor. Sometimes you already have everything you need, and what’s left is just the work. It’s like buying a faster bike but still being afraid to descend. The upgrade only matters when you’ve leveled up.

It’s like that old saying: When the student is ready, the master appears.

For now, it’s about maintaining inertia. Keeping momentum. Filming myself every day helps. And knowing there’s a break at the end helps too. You learn these little tricks as you get older. You learn how you work. And at this stage—when things feel the hardest—this is enough.

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The Education Center: On Making Decisions

When to experiment and when to focus

Summer of 2016 

The web of my job had blossomed out from content writing. There was nobody at the time reporting to me. I just showed up and did my work, which consisted of coming up with an idea, researching the topic, writing out the content, and publishing it on the company blog. I didn’t want to think of it this way, but I was the lowest on the totem. That all changed in a few short months. Things started moving fast. 

Before David left we were working on a few projects that I never fully understood. Now and then I would be looped into a meeting, but I was mainly focused on creating content and never had a say in the encompassing strategy. That was at least how I felt. After all, I was just a humble writer. I didn’t even think of myself as a marketer at the time, let alone a marketing manager. 

During this period, I was getting a bit tired of the content I was writing. There was only so much I had to say about credit card chargebacks, and there was only so much an audience wanted to read about that topic. 

Where I was given some freedom was when I was allowed to try different things. I made videos, infographics, and at one point even a few podcast episodes. I’m glad that I was given the opportunity to try new things for the company and I was grateful for that. In a way, I was doing growth hacking without knowing that I was doing it. I was experimenting. Throwing multiple darts and seeing what stuck. I feel I need to do that as a new employee at a young company. 

My job as I saw it before responsibility was thrust upon me was to come up with a productive way to kill time. As imaginative as I was, killing time was not hard. I had content: blog, video, and podcast to produce… along with the education center. 

The way Evan described it, the EDU was supposed to be this gated second blog that viewers had to enter their email address and sign up to before they read any of my writing. I like to believe that people would enter their emails. I’m a professional writer, what I produce has value. I like to believe that, but that is pure optimism.

In the EDU, there would be content that our users will find helpful in growing their business and handling payments. The question then for me is, am I creating better content than our knowledge base? Will it replace the knowledge base — also known as the support page — where we, at the the time, were using a service called: Userbase. It was there that all our How to’s and FAQs were. Will the EDU replace that and if it should, why would it be gated? Nobody was going to enter their email to see any FAQ page. 

David and Evan could never seem to come to a consensus on what the EDU was going to serve. Yes, we need to produce content and we needed a lead generation channel, but we were not going to be able to create support content that is better than what the larger companies that we serve has produced. We were an add-on, they were the hub. 

The EDU was aptly named because in the learning-on-the-job classroom it was my first test. When David and Evan left, the wheels for the EDU page were already in motion. Terry had spent countless hours working on it. As time went by, I began to work more closely with Terry, the front end developer. When I started in the industry, I didn’t even know what front end or back end developer was. I literally felt handicapped as a digital marketer because I didn’t know how to code. I was in a wheelchair and Terry was pushing me along. He had been a great sport the whole time and I would go on to waste more of his work hours — and that stressed me out a lot.   

I remember sitting down with Terry for at least five meetings deciding how to configure the EDU so that it made sense. 

Here was where I had to think about being a marketer in a whole new way. I started thinking in terms of resources and in terms of competition. What can we do and what are the trends? I went back to thinking, yes we needed to create content, but why did I have to split up my resources? Why should the blog have to compete against another entity? 

I would look at blogs like Hootsuite and see that they have webinars and courses. We didn’t have a team or a department to create all the content like Hootsuite. Eventually, every company will need to be a media company on top of what they build and serve. I believe that. I love that idea because it’s such a hopeful future for us content creators. 

But I can guarantee you this, before Hootsuite had their fingers in all those different projects, they had one solid blog. Before you take on another project, you make sure what you are doing is performing well. There is no reason to double down on two failing ventures. There is experimenting and then there is careless spending. I’m fine wasting my own time discovering and testing, but I’m not okay wasting others. 

The EDU, which Evan and David couldn’t even come to a conclusion on the name for — was it going to be the Education Center or was it going to be the Academy? — became the bane of my work hours for probably three months. It was the first big project I had to put the hammer down on. It was not the first time I gave up on a project, but in my position at the company, it was the first time I made a decision to avoid loss of more money and resources. I recognized sunk costs and I prevented more waste. 

I consider it one of my proudest decisions I made in my first quarter or even year at the helm. It was a leadership decision. I thought critically about what we were doing and decided it’s not worth doing. However, I would quickly learn that it is much easier to kill someone else’s brainchild than it is to kill your own. I was just at the start of my journey and it was already intense. 

This has been based on my personal experience. Details and names have been changed in respect for privacy.

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